Last week I attended the Craftsman Launch Event in Baltimore, MD, where I got an advance look at 1,200 products the brand is rolling out as a reintroduction to the world at large. This was an impressive product unveiling, complete with the Joe Gibbs auto racing team on site along with dozens of familiar media personalities in the home-improvement, automotive and landscaping industries. We ate lots of blue crab, raced go-carts (and lawnmowers), and got up close and personal with a brand-new array of power tools and hand tools.
Some of my favorites at a glance:
A new self-calibrating stud finder that gives separate indications for the edge of a stud and the center of a stud.
A new walk-behind mower with a push-button start, using the same V20 battery that powers the entire new Craftsman cordless tool line.
A new tape measure with an 11-foot standoff.
A cordless, compact wet-cutting tile saw that’s easy to carry and operates off the same V20 battery. (That’s Rob Robillard, pro carpenter and EHT contributor, testing the new saw).
A riding mower with a highly-responsive hydrostatic transmission and a 5-degree turning radius.
I was also happy to hear about the brand’s renewed commitment to offer products that are made in the USA (using global materials).
“The iconic CRAFTSMAN brand of power tools and equipment is back in a big way,” said Dave Veprek, Director of Marketing, Power Tools. “We focused on instilling pride and empowering our broad audience of doers with a complete product lineup that delivers high-quality application solutions and value.”
